Search Engine Optimization (SEO) Training in Nigeria (45 Hours)
Take your SEO training to the next level with Comprehensive SEO Training. Join Ezeadichie Onyeka Michael, Chinwe Okoye as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.
This course qualifies graduates for Search Engine Optimization Certification.
Recommended prerequisites: Fundamentals: SEO
Introduction to SEO
In this comprehensive SEO overview, Todd and Matt team up to illustrate the key components of search engine optimization and set the stage with a high-level overview of the history of SEO. With an additional guest appearance from Opeyeni Oluleye of Actis Media, all the basics are laid out to give you a solid foundation for further SEO study.
Keyword research remains one of the most important aspects of the search engine optimization process. Knowing which keywords are most sought after and understanding your ability to rank for those keywords ensures your website gets in front of the right eyeballs. Learn which tools to use, how to use them, and what to look for in the critical research module.
Design and Architecture
Don’t start building your website before watching this module. As Todd and Matt explain, good site design and architecture is critical not only for user experience, but for your site to rank well. Without good structure, your site will ultimately be abandoned by users and ignored by search engines.
Now that you’ve mastered Keyword Research, it’s time to tackle Competitive Analysis. This second piece of the puzzle lets you evaluate your keyword decisions outside of a vacuum and look at them in relation to your competition. This will give you a good idea of how much success you can expect to have against your competition, and thus, where best to focus your SEO efforts.
Understanding how search engines see on-page content, title tags, and meta descriptions, and how users view your search results, is critically important to good rankings, good conversions, and lower bounce rates. Learn from on-page expert Opeyemi Oluleye as He teaches you how to give the search engines what they want in order to rank well for your target keywords.
Once your SEO optimization techniques are in place, there’s another important part of the SEO puzzle to be mastered: link-building. The way that search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of getting the right sites to link to you in the right way for the right reasons.
SEO For Local Search
Local search expert Ezeadichie Michael joins Todd and Matt for an in-depth discussion about ranking in local search markets. Learn from their experience and make certain your optimization includes a comprehensive list of techniques to get ranked when people are searching for your services near their own hometowns.
SEO Best Practices
This module will take you through 301 redirects, 404 pages, dynamic URLs and more. Note that the bulk of the final test is taken from information in the two videos in this module, so it will be important to take good notes and truly understand the concepts.
With Google constantly pushing new updates, it’s important to stay on top of what’s changing with the algorithm. These videos should keep you in the loop.
Even with all the SEO optimization in place, an SEO’s work is not done. Clients will request site audits, performance metrics, and additional data. As a result, all internet marketers should be familiar with some critical knowledge of running SEO analytics, setting realistic goals, and running an impromptu site audit on an existing or new web property. In this module, Todd explains all these concepts and gets you prepared to go into any company or client meeting with some additional essential tools under your belt.
SEO Career Path
Learning SEO skills is half the battle. The other half is figuring out where you’ll be applying those skills. Generally speaking, there are three paths to go with SEO training: 1) You can choose to be an independent SEO consultant. 2) You can work in-house for a company doing SEO on corporate sites. 3) You can work for an agency that helps other companies.
Whichever path you choose, it’s important to understand the internet marketing landscape, and what opportunities are available to you. Whichever path you choose, this module should give you plenty of information on how to make intelligent decisions about your career.
Information from these videos are not included in the SEO Certification Test; they are merely informative videos to aid you in your post-training career.
This section provides a comprehensive list of SEO tools you should be familiar with. While some of the tools covered in these videos require payment to use them, a great many are free, extremely powerful, and will save you a great deal of time with your SEO research and planning.