Official Website of Michael Onyeka Ezeadichie

Nigerian Born Web Technology Specialist

Content Marketing Training

Content Marketing Training (1.5 hours)

 

In the wake of Panda, Penguin, and Hummingbird, Content Marketing takes on a whole new level of importance. Of course, internet marketers have been writing content for years, but now legitimate content creators have a new voice and a new complex strategy to develop. In SEO, articles are written to build authority and to generate inbound links; in Social Media, blog posts are generated, LinkedIn articles are written, Facebook posts are carefully crafted. In this course you all will learn all the aspects of Content Marketing. From identifying avenues to developing content to measuring results, Michael offers a comprehensive insight into all aspects of this very important Internet marketing tool.

What Is Content Marketing?

With the emergence of social media and search, content marketing has new opportunities for finding an audience. Unfortunately, most marketers don’t understand how content can be utilized on the web. This introduction will show you how using a variety of channels to create powerful content can dramatically change the way consumers see your company.

Identifying Prospects

Your best prospects are those who are online, actively seeking information about your product. How can you identify who they are and where to find them? Discover the best practices for defining, discovering, and engaging the right audience. From news sites to social networks, from early adopters to Generation V, you’ll have a better understanding of who’s using the ‘net, how they’re using it, and how to get on their radar.

Writing Messages and Creating Content

The most important part of writing content is the message. Without a good message, no revenue will be generated. Alas, writing strong content that resonates with your customers still isn’t enough. You have to write content based on your SEO and social media strategies. Mastering the balance between these styles of content writing will lead to more effective marketing for your company.

Getting Your Message into the Media

Do you want to get your message or content in the media in a positive light? It’s going to take multiple platforms, research, and adaptability to get it done. Between Facebook, Twitter, LinkedIn, YouTube, Google Plus, Pinterest, and Mobile, you’ve got a lot to learn. Discover how to be where your prospects are, how to learn from others in social media, and how to respond to an ever changing landscape of media platforms.

Becoming an Industry Expert

Want to become recognized as a go-to industry expert? Establishing authority is among the most important elements required when crafting effective and persuasive content. Michael recommends taking pointers from publishers, becoming known as a source that is friendly and appealing to the audience, and thinking outside the box to look at your products from different angles.

Measuring the Results of Content Marketing

Your Content strategy is only as good as the results it yields. Learn what it takes to state a revenue strategy, establish a plan of action, and measure the results of your efforts. You’ll understand how to engage and form relationships, generate more leads through increased traffic, and protect your budget, too.

Blog Marketing

Blogs offer a personal touch that is often absent across other marketing channels. As Michael shows, they don’t need to be keenly detail oriented as long as they’re genuine and personable. It’s important to understand the benefits of this channel and how to craft a message that encourages conversation and drives traffic to your site.

Image Marketing

Image marketing is one of the hottest forms of online media. Images are often more engaging than text, and they can deliver a message quicker than video. The quick rise in social channels like Instagram and Pinterest has shown just how much consumers are engaging with images. Michael covers the best popularity of image-based channels and some of the best practices for leveraging their marketing opportunities.

Video Marketing

There is no doubt that video marketing is extraordinarily engaging. There are many best practices that can significantly improve the overall popularity of your videos by encouraging subscribing and sharing. In this module, Greg shows some fantastic examples of great video marketing and how to take advantage of the primary video marketing channels.

Articles and Press Release Marketing

Formal styles of PR marketing, including press releases and articles, are not dead. However, the targeted audience, tone, and style of these types of content have evolved as they’ve moved into the online realm. Press releases need to be optimized for search. White papers can be exchanged for contact information. Articles can provide an authoritative viewpoint. Discover how the more formal types of content can push consumers toward your brand, especially for B2B companies.

Email Marketing

Email marketing is one of the more classic forms on online communication. Email enables brands to connect with consumers who ask for regular contact. Whether you’re using monthly newsletters or informing your most loyal customers of special promos, email marketing can connect your brand with consumers to create a lasting relationship.

Event Marketing

The immediacy of a live event is extraordinarily valuable. The live aspect of an event provides an incentive for viewers to engage, whether it be online or in-person. In this module, Michael shows how to leverage engaged audiences of events and how event marketing can be an especially valuable tool for turning casual audience members into qualified leads.

B2B Marketing

B2B companies often overlook the power of Content Marketing because they think only retail-type customers are affected by online content. In fact, B2B companies can greatly improve their online reputation by providing engaging content that explains their products and services. Michael dives into some of the more B2B-focused channels that can drive a B2B company to generate leads and then sales.

YouTube and Video Marketing Training

You’ll learn what kind of content goes viral, why viewers connect with brands via video, and how analytics can help you understand and achieve your online marketing goals. In today’s media-rich culture, leaving yourself out of the video market is leaving yourself out in the cold.

YouTube and Video Marketing (1 hour)

 

Section 1: Outlining Your YouTube Marketing Strategy

YouTube is a valuable marketing channel for virtually any set of goals. Whether you’re a small business, YouTube partner, or national advertiser, you can take advantage of YouTube’s tools to draw customers in and expand your reach. This primer outlines everything you’ll need for your YouTube strategy.

Section 2: Identifying Who Discovers New Videos

Today YouTube helps 900 million people discover, watch, and share videos. However, only a certain percent are considered the “early adopters” responsible for finding the newest videos. Discover who these people are, and how to find them.

Section 3: Getting Your Videos Discovered

It’s critical to optimize your videos for search: you must connect what people are looking for with what you have to offer. Whether in a YouTube search, Google search, or your blog, learn what you can do to get your videos discovered.

Section 4: Knowing Where and When to Customize Your Channel

Up until recently, making changes to your YouTube channel was a long and difficult process. Now you can easily customize your channel based on your own individual needs and preferences. In this video, Greg will familiarize you will the different channel templates and features YouTube offers.

Section 5: Why Are Your Videos Worth Discovering

Despite all the best optimization, viewers will watch your video and make a judgment. Therefore it is vital to have a video with content worth watching. Get production tips, and find out what else can be done to ensure your videos get discovered.

Section 6: How to Leverage YouTube Analytics

Discover the uses of the various different reports available with YouTube Analytics. Greg offers valuable advice on which of those reports to be wary of and how to use them to improve your channel.

Section 76: Identifying Who Shares New Videos

Go from getting your videos discovered to getting your videos shared. You’ll learn to understand who shares new videos, and what differentiates them from viewers who don’t share.

Section 8: What You Can Do To Get Your New Videos Shared

Want to increase the number of viewers for your video? Join Greg as he relates important tips from the YouTube Creator Playbook to get your video shared!

Section 9: Where And When To Explore YouTube Alternatives

Sooner or later, people will begin to question if there is a world outside of YouTube. For that, it is important to familiarize yourself with the existing alternatives. In this video, Greg will tell you not only about other video-sharing sites, but other video properties and platforms as well.

Section 10: Why Are Your Videos Worth Sharing?

In addition to good technique and production quality, your videos must have valuable content in order to get shared. In part 10 of this series, Greg illustrates the types of videos that get shared. In addition, he will explain what you can do to stop the spread of a negative video.

Section 11: Measuring Business Outcomes

Whatever your business goals may be, YouTube can help you achieve them. Join Greg as he goes over a few case studies with remarkable marketing strategies, and think about how these examples can be applied to your own business.

Section 12: Keeping Up With the Changes (It Ain’t Over ‘Til It’s Over)

There are never-ending changes to the dynamic medium that is YouTube. Join Greg in the last video of this YouTube Marketing series as he imparts his strategy on how to stay on top of the trends and surprises YouTube throws at you.

Internet Marketing for Small Business: Fundamentals

Internet Marketing for Small Business: Fundamentals (1-2 hours)

Just getting started in Internet Marketing? Gain a solid foundation of basic skills and some fundamental strategies and tactics with this course. You’ll start with an introduction to Search Engine Optimization, Social Media, and Pay Per Click Advertising. Then move on to additional training in each, with a special focus on optimizing for local search.

Internet Marketing for Small Business: Fundamentals  (3-5 hours)

Take this course if . . . – You’re new to Internet Marketing, or – You’re somewhat familiar with Social Media Marketing and Pay-per-click (PPC) advertising, but you are not actively using or managing them in promoting your business.

Section 1: Online Marketing Fundamentals

Get a sound primer in what may be the three most important aspects of Internet marketing: Search Engine Optimization (SEO), Social Media, and Pay-Per-Click Advertising. This introduction will familiarize you with the basic concepts and vocabulary of each, so you’ll be ready to move on to learn just how to put them to work for you and your business.

Section 2: Local SEO Optimization

Discover the top ranking factors that determine success in local search with Google, Bing, and Yahoo. For businesses with a local or regional presence, there’s huge upside in optimizing your site for local search, and it’s a safe bet most of your competitors aren’t doing it right.

Section 3: Social Media Reputation Management

One unhappy customer with a popular blog or an active Yelp following can have a huge negative impact on your brand. Get prepared to tackle those complaints head on, and save considerable revenue from going down the toilet. Jennifer explains how to look for – and address – bad reviews and comments about your company, and how to respond in ways that empower you to take control of your reputation.

Section 4: Facebook Marketing

Facebook has grown to be a powerful business marketing tool. In this course, Jennifer uncovers how businesses can use Facebook as a massive lead generation and customer communication platform. From custom landing pages to groups to apps and visitor analysis, you’ll learn all the ins and outs of this versatile and far-reaching social networking application.

Section 5: Pay Per Click Advertising

Harness the awesome power of Pay Per Click Advertising and build organized, targeted campaigns around the most valuable keywords in your space. Learn to optimize your campaigns for specific audiences or geographic regions.  And understand the psychology of search, the buying cycle, and the high value of compelling ad copy that’s tuned in to seasonal search trends.

PPC & Paid Search Marketing Training

PPC & Paid Search Marketing (5 Hours)

With your competition getting smarter every day, it’s critical not only to have a strong foundation in pay-per-click principles, but an advanced understanding in keyword research, ad copy, formula-based bidding strategies, PPC economics and customer psychology, as you learn a comprehensive, cross-discipline approach to designing, building, and maintaining your PPC programs.

This course qualifies graduates for Haelsoft Certification.

Pay Per Click (PPC) Advertising (3 Hours)

 

Introduction to PPC Advertising

Start with an overview of paid search and the underlying principles of direct response advertising in general, including the goals of search engines, advertisers, and customers. You’ll cover everything from PPC user psychology to breaking down the various stages in the buying cycle.

Introduction to Keywords and Match Types

Study the basis for all PPC advertising: keywords. Understanding the connection between strategically placing keywords in your ads, and using match types to connect those ads with user search queries, is a critical skill to master for successful paid search campaigns. Along with the initial keyword video, you’ll also take a look at match type options and integrating negative keywords into your campaigns.

Writing Effective Ad Copy & Introduction to Landing Pages

At the heart of every PPC campaign is the ad itself. It’s also where art meets science when your expertly researched keywords join with your keen sense of style. And in a sea of competing PPC ads and organic search results, your ad copy is what determines whether potential customers click on your ad — or go elsewhere with their business.

Campaign Settings

You’ve selected your keywords, written your ads, and designed quality landing pages. You’re ready to flip the switch and go live, right? Not so fast. Before launching your ad campaign there are still a number of decisions to be made: network decisions, location targeting, bid options, language settings, and ad rotation are all important considerations that can impact the effectiveness of your campaign tremendously.
In this module, Michael discusses your available options and offers some practical advice for how to think about your ads — and your audience — once you’re ready to launch your campaigns.

Conversion Tracking, Bidding, & Reporting

Understanding bidding formulas, goals, and conversion data is essential for any successful paid search campaign. Bid too much and you’ll overextend yourself and wipe out your profits; bid too little and you could miss out on a great deal of qualified traffic. In this module Brad covers the multiple bidding options available to you, from full control over your bids all the way to a completely automated bidding system.

The Content / Display Network

Now that you’ve mastered the fine art of the search network, you can set your sights on the ever-growing content and display networks. These opportunities not only expand the reach of your ads, they also expand the types of ads you can offer.

In this module Brad gives you all the information you need to understand the broad content network (or the display network if you are dedicated to Google), including ad type options, ideal settings, tracking content network ads, and best practices and pitfalls for this powerful ad tool.

Account Organization

While great ads will make a drastic difference in a campaign’s success or failure, proper account organization lets you set exact expectations for each campaign. From controlling ad groups to match type decisions, generating keyword combinations, and micro control over landing pages, smart account organization can protect your budget’s bottom line, and make sure your ads and landing pages are seen in the most optimal manner.

Quality Score

For a long time, ad position was determined solely by how much you were willing to bid. Then quality score became an important, if elusive, variable. Now, paid search has grown in sophistication, and PPC experts are masters of click through rate, landing pages, relevance, and a slew of other factors that determine where your ad is positioned against the competition. In this module, Brad outlines the major factors you need to focus on when building your ads, and exactly how to balance your max cost-per-click with a solid quality score to get the optimal ad position for your product or service.

Testing & Advanced Landing Page Strategy

So far you’ve focused on creating and optimizing ads. But what happens after the research is done, the ads are created, and the campaigns are launched? How do you know what’s working, what’s not working, and where you should focus your efforts? In this module, Brad explores the strategies and best practices for running ad and landing page tests that will save you a lot of time — and even more money.

Techniques & Tools for Creating & Managing Accounts

Despite Google and other search engines being the primary place most ads get displayed, there are a number of emerging social media options available for paid search ads. In this bonus module, Brad reviews Facebook and LinkedIn as powerful opportunities to expand your paid advertising efforts.

Online Marketing Fundamentals

Gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together.

The curriculum is made up of six discipline-specific short courses, each with its own final test.

At the end of the series, you’ll be armed with enough information to confidently discuss each area of Internet marketing with clients, contractors and team members. This course also prepares you to move on to the full-length immersion courses in each discipline.
This course qualifies graduates for OMCP Certification.

SEO Fundamentals

In this course, Ezeadichie Onyeka Michael will give you all the basics you need to know to “talk the talk” of SEO. You’ll have a better understanding of the traditional on-page concepts that really work, and the ones to avoid. And you’ll learn the intimate and critical relationship between keyword research and site architecture, as well as link-building, measurement, and more.

Social Media Fundamentals

Find, engage, convert, and measure your audience where they live. . . on social media sites like Facebook, Twitter, LinkedIn, and Pinterest. Ezeadichie Onyeka Michael have got the latest best practices for social media planning strategies, channel opportunities, and testing and evaluating your campaigns. You’ll get the inside scoop on the guidelines, opportunities, and strategies you must have to evaluate your company’s needs, and build an organized and effective social media marketing campaign.

Conversion Optimization Fundamentals

Learn how to ensure that your website is satisfying the four critical buying personas by modeling customer behavior, and the importance of maintaining scent. Plus, gain an understanding of the value found in good testing practices; if you’re not testing your site’s effectiveness, you’re doing your business and your customers a disservice. Study with Ezeadichie Michael, and learn to pinpoint your marketing focus and your missed conversion opportunities with these critical tips and strategies from the industry leader in website optimization.

Web Analytics Fundamentals

Ezeadichie Onyeka Michael describes the many ways you can — and should — analyze the data from your website, and all the other digital and offline properties that drive traffic and sales to your entire brand. From a comprehensive Web Analytics overview to organizational readiness, segmentation, and competitive analysis, Michael opens the door for analysts and non-analysts alike to gather a deep understanding of a complex topic and make it accessible for everyone inside any organization.

PPC Fundamentals

From search psychology to targeting opportunities, to a hands-on understanding of how the PPC auction actually works, this intro to PPC course with Ezeadichie Onyeka Michael covers a lot of ground. You’ll learn the art of hands-on ad copy writing, and the science of keyword research and paid search measurement. At the end of the course you’ll be confident in your understanding of all the key components of paid search advertising.

Mobile Marketing Fundamentals

With consumers getting ever more instant information right in the palm of their hand, mobile marketing is no longer just a nice-to-have. But while everything has changed, nothing has really changed: it’s still about selling products and building loyalty. Join Ezeadichie Onyeka Michael to learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on “Moments of Trust” that impact sales and brand loyalty. You’ll be better equipped to reap the benefits of marketing through growing mobile channels.

Search Engine Optimization (SEO) Training

Search Engine Optimization (SEO) Training in Nigeria (45 Hours)

Take your SEO training to the next level with Comprehensive SEO Training. Join Ezeadichie Onyeka Michael, Chinwe Okoye as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.
This course qualifies graduates for Search Engine Optimization Certification.

Recommended prerequisites: Fundamentals: SEO

Introduction to SEO

In this comprehensive SEO overview, Todd and Matt team up to illustrate the key components of search engine optimization and set the stage with a high-level overview of the history of SEO. With an additional guest appearance from Opeyeni Oluleye of Actis Media, all the basics are laid out to give you a solid foundation for further SEO study.

Keyword Research

Keyword research remains one of the most important aspects of the search engine optimization process. Knowing which keywords are most sought after and understanding your ability to rank for those keywords ensures your website gets in front of the right eyeballs. Learn which tools to use, how to use them, and what to look for in the critical research module.

Design and Architecture

Don’t start building your website before watching this module. As Todd and Matt explain, good site design and architecture is critical not only for user experience, but for your site to rank well. Without good structure, your site will ultimately be abandoned by users and ignored by search engines.

Competitive Analysis

Now that you’ve mastered Keyword Research, it’s time to tackle Competitive Analysis. This second piece of the puzzle lets you evaluate your keyword decisions outside of a vacuum and look at them in relation to your competition. This will give you a good idea of how much success you can expect to have against your competition, and thus, where best to focus your SEO efforts.

On-Page Optimization

Understanding how search engines see on-page content, title tags, and meta descriptions, and how users view your search results, is critically important to good rankings, good conversions, and lower bounce rates. Learn from on-page expert Opeyemi Oluleye as He teaches you how to give the search engines what they want in order to rank well for your target keywords.

Link Building

Once your SEO optimization techniques are in place, there’s another important part of the SEO puzzle to be mastered: link-building. The way that search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of getting the right sites to link to you in the right way for the right reasons.

SEO For Local Search

Local search expert Ezeadichie Michael joins Todd and Matt for an in-depth discussion about ranking in local search markets. Learn from their experience and make certain your optimization includes a comprehensive list of techniques to get ranked when people are searching for your services near their own hometowns.

SEO Best Practices

This module will take you through 301 redirects, 404 pages, dynamic URLs and more. Note that the bulk of the final test is taken from information in the two videos in this module, so it will be important to take good notes and truly understand the concepts.

Algorithm Updates

With Google constantly pushing new updates, it’s important to stay on top of what’s changing with the algorithm. These videos should keep you in the loop.

SEO Tracking

Even with all the SEO optimization in place, an SEO’s work is not done. Clients will request site audits, performance metrics, and additional data. As a result, all internet marketers should be familiar with some critical knowledge of running SEO analytics, setting realistic goals, and running an impromptu site audit on an existing or new web property. In this module, Todd explains all these concepts and gets you prepared to go into any company or client meeting with some additional essential tools under your belt.

SEO Career Path

Learning SEO skills is half the battle. The other half is figuring out where you’ll be applying those skills. Generally speaking, there are three paths to go with SEO training: 1) You can choose to be an independent SEO consultant. 2) You can work in-house for a company doing SEO on corporate sites. 3) You can work for an agency that helps other companies.

Whichever path you choose, it’s important to understand the internet marketing landscape, and what opportunities are available to you. Whichever path you choose, this module should give you plenty of information on how to make intelligent decisions about your career.

Information from these videos are not included in the SEO Certification Test; they are merely informative videos to aid you in your post-training career.

SEO Tools

This section provides a comprehensive list of SEO tools you should be familiar with. While some of the tools covered in these videos require payment to use them, a great many are free, extremely powerful, and will save you a great deal of time with your SEO research and planning.

Social Media Marketing Training in Nigeria

Social Media Marketing Training in Nigeria

Social Media is evolving fast. How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide which strategy is better for which type of campaign and what kind of business. Opeyemi Oluleye and Bukky Oluleye will give you everything you need to run your own highly successful social media campaign.
This course qualifies graduates for Haelsoft Certification.

Recommended prerequisites: Fundamentals: Social Media Marketing

Social Media Marketing

Introduction to Social Media

Social Media is hot . . . and continues to get hotter. Companies no longer question whether Social Media can work for them; now, it’s about how it can work for them. With an ever-growing list of channels and paths, Social Media can quickly spin out of control. In this comprehensive introduction to the discipline, Opeyemi Oluleye covers the vast spectrum of Social Media options, getting you prepared for taking advantage of the massive opportunities in front of every business.

Creating a Social Media Strategy

As with every marketing effort, Social Media Marketing requires planning to make best use of your time and resources. It’s an opportunity to take your marketing to your audience where they live, in a format that invites not only their attention, but also their participation. This primer will sort out all the questions and introduce you to a number of social media options.

Blogging For Business

In this multi-part series, you’ll cover every aspect of blogging you’ll need. From personal blogs to small business blogs to corporate blogs, you’ll know what to do, how to do it, and why it’s worth doing. The series also includes tips on engaging the blogging community to get other bloggers talking to their audiences about your products and services.

Viral Marketing

While there is no magic formula for making your marketing message “go viral,” there are some core principles that marketers can use to increase the odds of success. Discover the components of a good viral marketing campaign to help you ignite word-of-mouth marketing, specific techniques to spread your message, and how to effectively convey the message you wish to spread. Plus, you’ll be walked through a checklist on enhancing the viral potential of a message.

Finding and Communicating with Your Influencers

You’ve done all this great work getting your social media campaign in place. Now what? There’s still one critical step in getting your product or service to be the talk of the town: getting it in front of the right people. Jennifer discusses the importance of influencers, and how to go about vetting and communicating with the people who can make the biggest impact for your company.

Video and YouTube

Opeyemi Oluleye explains how YouTube works and how to take advantage of it as a social media marketing tool. First, he shares some tips for increasing your reach with online video from production to promotion. Then, you’ll get some insider tips for finding your opinion leaders, reaching the right audience, and achieving the elusive “viral” status.

Social Networking and Facebook

Facebook has grown into a marketing juggernaut, a general purpose social media site used by individuals and businesses alike to share status updates, links, photos, videos, and more. In this series, you’ll learn how to best leverage Facebook’s one billion members to find your customers, engage them in community, encourage relationships, build brand, and establish loyalty to your business.

Microblogging and Twitter

Opeyemi discusses not only the growing variety of micro-blogging tools available, but also strategies and case studies surrounding these versatile business tools. Learn what tools are available for managing your stream, how to find people interested in networking with you, and how to track the success of your message. See examples of the many ways businesses of all sizes are taking advantage of this medium to provide superior customer service, build brand loyalty, and increase sales.

Online Reputation Management

In the offline world, if someone says something negative about your company or your product, it generally gets lost in a sea of consumer white noise and reaches relatively few people. On the internet, however, bad press is aggregated into all the other information about your company. Jennifer explains how to look for — and address — bad reviews and comments about your company, empowering you to take control of your online reputation.

Social Media Measurement

So you’re probably already participating across half a dozen Social Media channels, but what impact has this made on your business? If you’re not measuring the direct effects of your social media efforts, you may be unaware of how, or if, you’re affecting the company’s bottom line. It’s essential to measure various social metrics to understand how your efforts are actually driving conversions, leads, and sales. Jennifer identifies the key metrics to track when measuring Social Media as well as how to tie those metrics directly to real business outcomes.

Supplemental Material: Marketing Through LinkedIn

LinkedIn can have an enormous impact on the connections you build with other colleagues and go a long way toward pre-qualifying your stature in the business community. Opeyemi shows you how to make the most of your account with features like recommendations, groups, events, questions and answers, and others to build awareness for you and your company.

Supplemental Material: Pinterest and Image Marketing

Pinterest is a powerful new marketing channel that requires serious strategy. It’s a community of people predisposed to collect information, who have defined their areas of interest, and who have volunteered to share. So if you can find your audience (and its influencers) and provide them with great content, they’ll engage with you, and help you find more prospects. Jennifer breaks down Pinterest marketing into easily relatable business concepts, giving you a framework to help build your strategy. Jen also shows you how to set up analytics to track and evaluate your efforts, so you can see if you’re headed in the right direction, and respond early and authoritatively if change is required.

Mobile Marketing Training

With consumers getting more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But though everything has changed, nothing has really changed: it’s still about selling products and building loyalty. Join Ezeadichie Michael Onyeka and learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on “Moments of Trust” that impact sales and brand loyalty. You’ll be better equipped to reap the benefits of ever-growing mobile channels.

Recommended prerequisites: Fundamentals: Mobile
This course qualifies graduates for Haelsoft Certification.

Mobile Marketing (35 Hours)

Introduction to Mobile Marketing

Get an overview of Mobile Marketing. You’ll gain a better understanding of how it all works: how mobile differs from other channels, what its benefits are, and what consumers expect from it… and you. Plus, discover how mobile can actually support and strengthen your other initiatives.

Understanding Mobile Devices

In the beginning, Mobile Marketing seemed easy. With just a few devices on the market, with a limited set of basic functions, your options were pretty simple. Today, not so much. Mobile devices are everywhere, and the variety of models and features is dizzying. From smart phones to tablets to phablets, this module explores the multitude of device options available for targeting, and reviews the advantages and disadvantages of each.

Core Product and Service Offerings

Sure, text messaging (SMS) is still the most popular mobile marketing option. But there are lots of other options available to marketers. Get the lowdown on SMS, plus discover the power of two other services — mobile applications and mobile websites.

Supplemental Mobile Products and Service Options

Learn how you can leverage some of the lesser known yet highly effective channels for marketing on mobile. With QR codes, augmented reality, and interactive voice relay (IVR), you’ve got an expanding set of tools to deliver your message to an increasingly mobile audience.

Mobile Advertising and Search

There’s more to mobile than text messaging (SMS). Mobile advertising and search engine result marketing are gaining serious traction: The ability to use established web results alongside mobile advertising options creates an optimal opportunity for mobile marketers. Learn how combining mobile advertising and search gives marketers a new way to target internet users on the go.

Combining Mobile with Other Channels

Yes, mobile marketing is powerful, exciting, and new. But like any other marketing opportunity, the real successes are found when combining other proven channels. See what it takes to meld your Mobile message with other marketing opportunities to create truly integrated and powerful marketing campaigns.

Mobile Marketing and Social Media

If there’s one marketing channel that pairs best with mobile, it must be social media. Social, like mobile, breaks free of the traditional online constraints and stretches as far as the imagination can carry. Explore the many ways mobile campaigns can merge with social media to create a powerful and unique marketing experience.

Location and Mobile

If you’ve ever used your device to find a store, discover a new activity, or get a recommendation for a product or service, it was no accident. Those businesses and sites were meticulously configured for location-based services. Now it’s time to learn how location services work, and how to ensure consumers can locate your product or service on their devices.

Mobile Rules and Regulations

They’re not sexy, but they are important. Mobile rules and regulations, while not as formally established as the rest of the internet, do exist, and they must be followed. Learn the existing rules of mobile, as well as which issues are still wide open for interpretation.

Mobile Marketing Analytics

As with every other marketing campaign, analysis is crucial for success. Without measurement and analytics, we could be wasting significant time on trial and error. In this section we look what Mobile campaign details are tracked automatically, and which ones require special codes for tracking. No matter what, however, it is vital to ensure that all marketing campaigns can be accounted for one way or another.

Supplemental Material: Careers in Mobile Marketing

With Mobile still in its infancy, the value of getting in early and establishing a strong foundation in Mobile is immeasurable. Follow along as Jeff outlines where Mobile is growing in terms of career opportunities and how to break into the industry.